5 ways to get staff buy-in when implementing GPS fleet technology

By Andrew Radcliffe - August 07, 2018


One of the biggest obstacles faced when implementing a GPS fleet management tool is getting staff buy-in. While you know that GPS tracking technology has the power to save your business time, money and improve workplace safety, your employees may view it as a form of ‘snooping’.

Through proper introduction and education of how fleet management technology can benefit everyone in the organisation, employee resistance can be minimised, if not avoided completely. The following are five tips to help get your staff onboard when adopting a fleet management or tracking solution for your business.

1. Engage employees early on

When an employer suggests the possibility of implementing a tracking system into the business, the first question that comes to his employees’ mind is ‘does the company not trust me?’.

However, if you involve your employees in the decision making process from early on, these fears can be quelled. If an employee can see that they are actually being given a tool to help them personally improve on the job, they will be much more likely to engage positively with the decision.

As an employer, take the time to educate your staff of the overall benefits of a fleet management system — that it is more than a means for ‘keeping tabs’, but improving the efficiency of the business as a whole.

2. Discuss staff concerns with your service provider

Even after engaging your staff in the implementation process from the very beginning, there are likely to still be objections, and there is nothing wrong with this. Compile a list of concerns your employees have and talk them through with your fleet management service provider.

A good fleet management provider will be able to help you answer any concerns your business may have and provide you with answers and initiatives. Take these back to your employees and see if they are happy with the proposed solutions.


3. Be transparent when making insight-based decisions

If you are making a decision to adopt GPS tracking technology based on employee or workplace insights, be open about these from the start. Transparency is key when it comes to broaching the topic of employee behaviour — if there are any issues, bring them up early on.

By letting drivers see the same information their manager does gives them a better understanding of their own driving habits, allowing them to make any necessary changes on their own. For example, if a driver exceeds the speed limit on a job, he or she might be alerted about the risks of this driving behaviour 30 minutes after arriving home.

Leading fleet management companies have workflow technologies to allow you to personalise how you provide this information. Talk to your provider to see how this can be done.


4. Gamify the insights


Show your employees that the insights and metrics gathered are a way to lift the entire company, not a means to punish individuals.

As they saying goes, you can catch more flies with honey. Consider using driving insights as a reward system rather than a punishment. You could consider implementing an end-of-the-week round up where you reward staff members who had the most efficient fuel usage or best driving behaviour scores.

5. Health and Safety is a requirement

In New Zealand and Australia, Health and Safety is not just a responsibility to your business — it’s a legal requirement.

GPS tracking allows companies to know where their staff are at all times, which is actually a major benefits to employee health and safety. Imagine if your employee was in an accident or incident and you had know way of knowing or locating where they were? Explain to your employees that by tracking vehicles it helps to ensure they make it home safely after each and every job.

If you are interested in talking more about how fleet management can help improve the bottom line of your business, get in touch